How to Improve Patient Loyalty and Grow your Practice

How to Improve Patient Loyalty and Grow your Practice

Patient retention lays the basis for a patient-centric, sustainable medical practice. It reflects the patient's trust in a practitioner and their satisfaction level with the services offered to them. To achieve it, a practitioner needs to render high-quality care and form a solid patient-provider relationship. Achieving loyalty is way more cost-effective than acquiring new patients. It requires less effort and a limited budget, and you can reap quick rewards through increased revenue. Furthermore, patient retention also cements a provider's reputation as someone who is attentive and offers personalized care. However, the growth of some practices might be hindered as they fail to capitalize on the mentioned factors to maximize patient loyalty. But worry not, as this article will present you with sure-fire tips on how to improve patient loyalty and grow your practice.

1. Be accessible

Some patients tend to get attached to a particular healthcare provider they have been seeing for some time. This is observed mainly in patients who struggle to open up to new providers. So, from a patient's perspective, the most crucial thing is exclusive access to their physician. This can become challenging for individuals with a wider patient base. However, such providers can try working for extended hours. If you stick to your typical work schedule, you might miss a patient or two. It's better to work late to provide patients with their preferred provider. Also, patients might inquire about their diagnostic tests or medication from providers via phone or WhatsApp messages. In such scenarios, a provider must respond promptly to alleviate a patient's concern. Additionally, to ensure accessibility, healthcare providers can use online portals to communicate easily with patients.

2. Make scheduling easy and convenient

This simple step can multiply satisfaction and loyalty among patients, as it indicates that their time is given its due value. This flexibility on the provider's part allows patients to access care conveniently. Healthcare facilities can consider using online portals. Research has shown that using web-based appointment systems decreases the no-show rates and waiting time, increases patient satisfaction, and frees up staff to perform other tasks. Practitioners should prefer digital scheduling as it simplifies proceedings and allows appointment tracking to help patients stay on top of routine visits. Patients are also notified on the day of the appointment.

3. Smooth Billing Experience

With roughly 304 million US citizens having healthcare insurance in 2022, you will be sending out a lot of claims to insurance providers. Nearly every patient will come with a portion of their service covered by a payer. As this makes quality care accessible to the patients, it introduces some challenges for the providers. They have to accurately document services, assign codes, and submit claims according to them. Any error in this process can lead to delayed provider reimbursement and inflated patient bills. This will increase conflicts with the patients, leading to decreased patient loyalty, that will minimize growth opportunities for your practice. So, a seamless billing experience is paramount for patient retention.

4. Utilize technology

Technology plays a crucial role in the growth of a practice. It is among the most important contributing factors involved in boosting patient loyalty. Electronic Health Records are used by facilities to streamline management of data and prevent medical errors. They are the digital way of recording patient information and making it readily accessible. EHRs contain their demographics, test results, medications, clinical notes, treatment plans, and other information.It is integral to providing quality care and also contributes in streamlining billing practices. The beauty of EHR is that it allows patients access to their information. They can view data through secure channels empowering them to play a bigger role in their own health and wellness. Additionally, prefer innovation while collecting payments from patients. Research has shown that modern payment systems positively impact patient retention. You can use digital payment methods to simplify the billing process.

5. Promoting Patient-Centered Care

Patients may experience ambivalence or anxiety when it comes to managing their health. Whether due to past negative encounters with healthcare providers or feelings of discouragement from their symptoms, healthcare professionals must empathize with their patients' perspectives. Providers should not disregard their concerns but rather respectfully acknowledge and respond to them. The practice of empathy in medicine enables physicians and other healthcare professionals to cultivate more meaningful patient-provider relationships. Patients who feel understood and valued by their healthcare provider are more inclined to seek follow-up care and are more likely to recommend the provider to others in their social circle.

6. Crafting a Brand Identity

Even in healthcare, the importance of developing and maintaining a brand image must be maintained. It is the flag bearer of the values that a healthcare facility wants to be known for. However, the effectiveness of a brand strategy is determined based on patient loyalty, which it takes into account. Providers can opt for different ways to communicate their brand to the general public, including social media. Recently, several platforms have been used, such as Facebook, Instagram, TikTok, and others, that have helped branding your dental practices and develop a healthy brand reputation. The essence of all this is providing a sense of belonging to the patients, which will help boost patient retention.

Boost Your Patient Loyalty with MedsDental

Are you struggling to retain patients or wasting too much on acquiring new ones? Let MedsDental get you out of this jeopardy. We provide accurate billing services to ensure that your patients do not receive surprise bills. We also mediate on your behalf and provide you promptly with all the necessary details to resolve a conflict. Moreover, our partnership with industry leaders is a brilliant opportunity for a practice to establish itself as a brand that takes services from the best.

Don't wait, Get started with MedsDental today

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